Public relations are fundamentally the art and science of establishing relationships between an organization and its key audiences. Public relations play a key role in helping business industries create strong relationships with customers.
Public relations involve supervising and assessing public attitudes and maintaining mutual relations and understanding between an organization and its public. The function of public relations is to improve channels of communication and to institute new ways of setting up a two-way flow of information and understanding.
Public relations is an absolutely integral part of any businesses recipe for success, in fact, a well thought out and properly enacted public relations plan can be the single most important part of a company's marketing and aside from a good product and hardworking employees, the most important part of running a business. Public relations will determine exactly how your company is viewed or perceived in the public eye.
Current and potential customers like to be ensured that they are, or will be patronizing a company that cares. A public relations department can organize a plan of attack to let the consumer know that your company cares about people and the environment, and about any other burgeoning social issues. A good PR department will also make the public aware that your company has a new product on the horizon and why they have to be first in line to purchase it, or that your company is branching out to offer new services and how that will make you stronger and more capable of handling their needs as consumers.
At UrbanMass, our practice areas are designed to raise our clients' brand, revenue, and bottom-line, overall results. We instrument influential, proactive and passionate efforts to our media relations, and offer and expansive variety of cohesive marketing services to meet the unique needs of every client. The main goal is to interact effectively with the public, leading to our clients’ brands being associated with positively.
Our recurring clients look to us for results we deliver. Each of our practice areas is comprised of skilled professionals with regional experience. We thrive on solving challenges and creating new strategies to help our clients build their brand. Having said that, we prefer not to brand ourselves on our clients’ brands, but rather, work as a secret engine behind the scenes. How do we do that? By planning (developing objectives, developing strategies, determining audiences and developing content) and monitoring (reviewing and tracking posts to see if participants continue with relevant discussion).
Our proven methods that successfully enable us to capture numerous audiences include:
- Social Media (community sharing): continually posting, commenting and sharing information on Facebook, Twitter and Instagram and social media campaigns.
- Multimedia: YouTube, blogs, podcasts, emails and text messages.
- Broadcast Media: Television and radio.
- Press: Newspapers, magazines, and press releases.